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SEO and GEO · Australia-wide

SEO and GEO so customers and AI assistants can find you.

AI SEO and GEO make your business easy to find and easy to understand, for search engines and for AI assistants. GEO means generative engine optimisation: structuring your pages and business details so assistants can read and cite them accurately. SoftDeck audits your site, fixes the technical foundations and builds clear service and location pages.

Start an AI assessmentSee how a customer finds you
Audit before anything is builtMeasured results, no guaranteesSydney based, Australia-wide
Business services, location signals and knowledge connect through a discovery network on an Australia-shaped map.Found by customers and AI
01 / Where it pays off

Where SEO and GEO pay off first.

Customers search for your service and find a competitor.

AI assistants describe your business wrongly, or leave it out.

Service and location pages are thin or repeat each other.

You cannot tell which pages bring enquiries.

02 / Example

How a customer finds you.

One search, from question to enquiry.

TriggerCustomer asksA search or an AI assistant.
On your siteFinds a clear pageA service and location page that answers the question.
On your siteReads structured detailsSchema, FAQs and plain facts.
Your reviewYou approve the contentNothing is published without sign-off.
ResultEnquiry arrivesTracked so you can see what worked.

Illustrative example. We start with an audit of your site and your current search results.

03 / What we build

What we build.

Technical SEO, schema, content structure and GEO.

Technical SEO audit and fixesCrawling, speed, indexing and structure.
Service and location pagesOne clear page for each service and area.
Schema markupBusiness details search engines can read.
Content and internal linksPages organised around how people search.
AI-readable business informationPlain facts and FAQs assistants can quote.
Search and AI visibility reportingSee what brings visits and enquiries.
04 / Proof

A client site you can inspect.

The Centre Break Beach Stay homepage, with the headline A coastal base near Jurien Bay.Live site
Client site · SEO and GEO

Centre Break Beach Stay

Accommodation in Green Head, Western Australia, 15 minutes from Jurien Bay and 50 metres from Dynamite Bay.

What SoftDeck did

Local SEO and GEO work for Jurien Bay searches.

Result

More traffic to the website and more bookings, growing their revenue.

In place on the live site

  • SEOA title and description that name Jurien Bay and Dynamite Bay
  • GEOHotel structured data with address, phone, check-in times and a map link
  • SEOA sitemap, a robots file and a canonical address
  • SEOAlt text on all 27 images
Visit centrebreakbeachstay.com.au

Site checks made on 17 Oct 2026.

05 / Method

Assess, build, support.

  1. 1AssessAudit your site and how customers and AI assistants find you today.
    AI assessmentBusiness websites
  2. 2BuildFix the technical foundations, then build clear service and location pages.
    Business websitesSoftware consultancy
  3. 3SupportMeasure visits and enquiries against your baseline. Then improve.
    MonitoringNext improvement

06 / Questions

Questions about SEO and GEO.

Email support@softdeck.com.au with anything else.

What is GEO and how is it different from SEO?

SEO helps your pages appear in search results. GEO, generative engine optimisation, helps AI assistants read, understand and cite your business accurately. They share foundations: clear pages, structured data and consistent facts.

Can you guarantee rankings or AI citations?

No. Nobody controls search results or AI answers. We improve the foundations, track results and report what moved.

Do we need a new website?

Not always. We start with an audit of the site you have and fix what holds it back. If a rebuild makes sense, we say so and explain why.

How do you measure results?

We set a baseline for visits, enquiries and search visibility, then report against it using Search Console and your analytics.

What do SEO and GEO cost?

We price by scope. Send your website address, the services you want to be found for and your timeframe, and we reply with a next step and an estimate.

Where do you work?

SoftDeck is based in Sydney and works with businesses across Australia.

How to get started

Tell us where growth gets stuck.

Send the work that takes time, the systems it touches and the revenue outcome you want. We reply with a starting point.

Start an AI assessmentPrefer email? support@softdeck.com.au
A small business operator beside connected document and workflow pathways, approving a structured output.