About SoftDeck
I help Australian small businesses automate day-to-day administration, connect their systems and create more capacity for revenue-generating work.
Sydney, Australia · Australia-wide delivery
Founder and senior full-stack engineer
Why I founded SoftDeck
I have spent more than nine years building software for education, government and corporate teams.
That work showed me how often small businesses need bespoke software but lack the resources or technical context to choose and build it with confidence. The right system can remove hours of day-to-day administration and give the team more time to run the business.
I started SoftDeck to close that gap. I advise small businesses on where software and AI can help, then build practical systems around the work they already do.
What I help with
I work with the systems, knowledge and constraints already present in your business, then build the smallest useful change that helps your team move.
/01
I help you map the administration, handoffs and information gaps that take time away from customers and decisions.
/02
I build bespoke software, websites, integrations and AI workflows around the systems and knowledge your team already uses.
/03
I build for practical capacity: less repeated administration and more time for the work that needs your judgement.
Proof from production work
These figures come from production projects SoftDeck has delivered or supported.
25+
specialised AI agents shipped
14+
AI workflows in one platform
$11m+
transactions supported by production software
$300k
estimated project savings at UNSW
Selected work
Each project started with a business need and ended with a system people could use in production.
AI workspace · Production platform
SoftDeck built an AI workspace from concept to production with specialised agents, repeatable workflows, RAG, billing and usage metering.
25+ specialised agents run across 14+ workflows in one platform.
Visit ActiveGospel
Application modernisation · Production delivery
SoftDeck rebuilt a legacy university application with a Symfony REST API and React single-page application, improving testing and independent service releases.
Delivered ahead of schedule with $300,000 in estimated project savings.
Financial SaaS · Production infrastructure
SoftDeck built the product, APIs, microservices and AWS delivery system for a venture capital exchange.
The platform supported more than $11 million in transactions.
How I work
You do not need to know the final tool before you start. Bring the work that takes time and I will help define a sensible first capability.
/01
You share the work that takes time, the systems it touches and the outcome you want. I help identify the first useful capability.
/02
I scope and ship the smallest useful workflow, assistant, integration or product capability for the business.
/03
I stay involved after launch through clear ownership, production support and improvements as your needs change.
Human review stays part of decisions that need judgement, context or accountability.
Start with the work
Send the work that takes time, the systems it touches, the outcome you want and your timeframe. I will recommend a sensible place to start.